TACKLING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To comba

Banner ads are a prevalent form of online advertising that frequently appear at the top of web pages. These square advertisements present image-based content to attract target customers. Banner ads are known for their broad audience and ability to consistently market products or offers. They frequently employ eye-catching designs and compelling cal